Augmented Reality- The Super Tool of Marketing.
With the development of technology, marketing has evolved into new shapes and possibilities.
Marketing is no longer just spreading awareness of the product/service. Instead, it has transformed into a stage where a brand experiences the customers more personally and engages with them to create a long-term relationship.
This is why augmented reality is the latest favourite super tool because it allows businesses to provide a more contextual experience to the customers by adding a digital layer to their physical environment.
Augmented reality has revolutionized the strategies of marketers and made their jobs a lot easier with its existence.
The most significant impact it has on marketing is:
1- Providing high-quality visual aids for product promotion: It brings virtual worlds to life with 3D printing and allows companies to create interactive experiences for their customers.
2- Curating immersive and interactive content: It enables marketers to provide more engaging and immersive content for their customers than before.
3- Tracking the customer journey: It helps understand the customers’ behaviour toward a product/service by tracking their experience at different stages.
4- Improving return on investment (ROI): It creates an engaging experience for customers, which boosts their engagement which results in high returns of investment (ROI) for businesses.
This is why augmented reality is being widely used throughout different industries to boost their sales, boost customer engagement and provide a personalized experience for each customer.
According to a study conducted by Augmate, it was found that more than 90% of the businesses using AR believe that it has changed their marketing strategies.
The results further showed that 86% of marketers agreed that augmented reality enhanced customer engagement, and 81% believed augmented reality boosted their ROI.
Below are the examples of how augmented reality has disrupted different industries through its changing marketing strategies:-
1- Automotive industry:
Car manufacturers utilize this technology to provide a virtual test drive of their cars and allow clients to view what kind of interior they would get if they bought the car from them.
In 2017, Nissan became the first company to utilize this technology for car promotion. They created a virtual reality showroom in London where customers could view Nissan’s cars without stepping foot in one.
2- Education industry:
Various universities are using it to augment their teaching methods and provide students with a more interactive experience. This way, they are getting more out of a lecture and at the same time enjoying themselves.
3- Retail industry:
Retail companies are using augmented reality to promote their products and provide a virtual experience to the customers. One such example is IKEA’s augmented reality app that enables customers to order their furniture online by visualizing it in their homes.
4- Automated Retail:
Augmented reality provides a personalized shopping experience to consumers through interactive kiosks, enhancing customer engagement and increasing sales. Using AR marketing strategies, retailers can allow customers from all over the world to download the 3D model of their product and try them in a virtual setting.
5- Health:
AR is becoming a common tool in the health care field as well. One of the most popular uses of AR in healthcare is to provide an instantaneous medical diagnosis by providing real-time data online or on mobile devices. Some such examples are MyRadar, CellScope, etc.
6- Gaming industry:
AR gaming is catching up quickly in this industry as well. This technology enhances the way people play games and makes them more engaging, cutting down on boredom experienced during long hours of gameplay. Pokémon GO which uses AR, serves as the best example.
7- Hospitality :
With Virtual Reality, marketers can take the customer on an immersive experience while touring through hotel corridors. It also helps them to understand how one’s room will look like when they actually book it.
8- Real Estate :
By using AR marketing strategies, the real estate sector has made it easy for its customers to try new homes and go through virtual tours of new houses before making any purchase decision.
9- Architecture :
With AR, architects can create real-time virtual mock-up that can be used to show their designs to their customers.
10- Travel & Tourism
The travel and tourism industry has also adopted AR to lure more customers by providing an immersive glimpse of travel experiences worldwide.
A study by Digi-Capital shows that the revenue from the augmented reality market will reach an astonishing $90 billion in just a few years.
So, if you are still looking for reasons to be convinced about this technology, then start using it right away and see that it can do a lot of good for your business!
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